DARI RITUAL KE LIFESTYLE: TRANSFORMASI KEBERAGAMAAN MUSLIM KELAS MENENGAH DALAM EKONOMI SYARIAH, INDUSTRI FASHION HALAL, DAN KONSUMSI SIMBOLIK RELIGIUS

Abstract

This study analyzes the phenomenon of religious transformation among middle-class Muslims in Cigadung, Cibeunying Kaler, Bandung. Amidst the rapid development of the Sharia economy and creative industries, there has been a paradigm shift in religious practice from normative-private rituals to performative-public lifestyle expressions. The purpose of this study is to examine how the Sharia economy and halal fashion serve as arenas for constructing modern religious identity and the function of religious symbols in shaping social piety images. The method used is qualitative with a sociology of religion approach, involving in-depth interviews and observation of urban religious consumption practices. Research findings indicate that for middle-class Muslims, piety is no longer measured solely by the intensity of routine worship but also through involvement in symbolic consumption circuits. The Sharia economy functions as an instrument of social distinction that blends theological obedience with class prestige, while halal fashion acts as a visual language to represent a modern and cosmopolitan Muslim identity. Religious practice has undergone a process of sacralizing transactions, where every consumption choice becomes part of the religious identity narrative. The implications of this study show that the contemporary Muslim social structure is increasingly fragmented based on consumption patterns and religious aesthetics. In conclusion, religiosity in urban spaces has transformed into a fluid social lifestyle that balances spiritual demands with the dynamics of consumer capitalism.